Anders Jungermark: Holiday Feeling
If you want to be where a picture was taken, the photographer did his work right.
This is why the Swedish fashion label De Val can be happy to have engaged the services of Anders Jungermark for their picture series.
Jungermark knows how to stage the three models, a young man and two smart ladies, in the different collections in a way that perfectly communicates the label’s image of lightness.
The pictures create the idea that the photographer met three friends on vacation in a coastal town and simply took pictures of them. Each portrait, each scenery, and each setting resonates with naturalness. This idea is further underlined by his choice of motifs and effects.
These pictures almost create a holiday feeling for the viewer and you are tempted to just pack your suitcase and go to Sweden