Bo Hylén: VOLVO’S FH 16 launch campaign and accompanying image film
For the launch of VOLVO’s latest FH16 truck, Bo HYLEN takes us high up in the Pyrenees on the open roads where the FH 16 is in its element.
For the image film, Bo used time-lapse photography to create a mystical landscape of drifting fog, dancing shadows and crawling rays of early morning sunlight.
We sit in the driver’s seat as the truck winds its way up a deserted stretch of road amongst breathtaking snow-capped mountains and mist-covered gorges. Bo’s concept for the campaign is highly effective, romanticizing the trucker’s lonesome journey while perfectly showcasing the high quality features of the FH16. The live-action project was created with the Forsman & Bodenfors agency.