Proud to be part of Steve's legacy - Apple Test Drive Campaign by Bo Hylén from 1984
With the recent sad passing of Steve Jobs it seems fitting to look back
at how it all began with the first advertising campaign for the Macintosh computer 27 years ago.
The iconic “1984” TV commercial that launched Apple into the world
was accompanied by the more hands-on “Test Drive a Macintosh”
advertising promotion – which allowed anyone with a credit card to take home
and test out a Macintosh computer free of charge for 24 hours.
Shot by our very own Bo Hylén, the striking yet simplistic image captures what
Apple would become famous for – a blend of innovation and user-friendly design
which are the hallmarks of Steve Job’s legacy today.