David Maurer: Campaign for HR Television

David Maurer shot this next campaign for Hessen based HR television station. Maurer wanted to show the station’s presenters in locations and contexts that reflect their TV programs. Sven Lorig, host of the Antiques Roadshow-like ‘Things from the Attic’, sits in a loft surrounded by people digging through boxes in search of hidden treasures. Each shot is suffused with beautiful natural sunlight and shows how HR is seamlessly integrated into the lives of Hessen locals. A simple but highly effective way to show the station’s colourful, warm and cheerful identity.