David Maurer: HR Info Campaign
With the success of his previous HR television campaign, David Maurer was also asked to shoot a campaign for the regional HR radio station (same client). David’s shots were used for a big regional billboard campaign, which reveals how radio slips into every home, touching the most varied of people.
The series shows how “Those who listen have more to say”: an elderly retired couple cheerfully debate over breakfast in bed; a taxi driver keeps himself entertained through the night with the endless variety of topics; even a high class prostitute keeps herself up to date with the latest small-talk for her clients. Maurer really nails how radio doesn’t discriminate in its audience, and how HR radio is open for everyone.