David Maurer: Sexy Forklifts for Crown

I don’t think I’ve ever seen an advert for a fork-lift before, have you? And certainly not as sophisticated and stylised as this one! But this oddly shaped gadget designed by the brand “Crown” is meant to be the bees knees in the secret world of fork-lifting – so much so, that none of the business managers want to spread the word of the source of their success – so the agency had to call upon David Maurer to do it for them. I can just imagine the art director going “Yes, more! More sexy please, that fork-lift has got to look sexy..!” And when you’re shooting fork-lifts, it really is all about the lighting. You want a sexy fork-lift? Call David Maurer.