Denis Ignatov: Lifestyle campaign for streetwear brand Sidestep

Shoe company Runners Point commissioned photographer Denis Ignatov to shoot the following image campaign for their subsidiary streetwear brand Sidestep. It shows four fresh-faced teens hanging out, drinking coffee and looking beautiful.

The focus of Ignatov’s campaign is not primarily on the sneakers but rather the lifestyle that the brand embodies. There is a camaraderie that runs through the series, almost as if Ignatov is just another one of their friends. One who just happens to have a camera and an irresistible urge to capture their cool allure.