Lutz Hilgers: Colourful waves for Genesis by Affinity

Villeroy & Boch are walking futuristic paths with their décor line GENESIS BY AFFINITY. Along the lines of: “Colour is the new white”, they appeal to innovative gastronomy and cuisine. Here, new creations meet exceptional design.

Thus, with the choice of Lutz Hilgers as their photographer and video artist, the realization is also exceptional and skillfully made. Hilgers is known for powerful, expressive shots. Whether it’s portraits, interior design, or the like, he catches more than just the moment with his lens.

Similarly, the brief spot he created for the Genesis Line is a powerful, colourful spectacle where many-coloured waves crash against Villeroy & Boch’s innocent tableware and leave their traces. Just like the new design of Villeroy & Boch promises.

Hilgers masterfully takes up the desire for new ideas not only by perfectly visualizing the designs’ concepts but also by contrasting them with conceptual ideas of creative chefs.

All in all, this short film conveys pleasure and creates a desire for colour. Whether it’s the porcelain’s design or the innovative dishes, Lutz Hilgers did more than just rise to the challenge.