Lutz Hilgers: Jet-setting with Villeroy & Boch's Affinity hotel dinner wear

Considering we’re talking about Villeroy & Boch, here’s something a little different. Instead of your usual stylised dinnerware still life in an appropriately decorated setting, this smart new print campaign shot by Lutz Hilgers makes for a clever, tongue in cheek alternative to the otherwise predictable world of crockery. V&B are convinced that their newly designed hospitality range will have such an “Affinity” with the jet-setting hotel hopping crowd, that it will be just that little bit TOO tempting for them not to resist… Leave the doggy bag behind, let’s just have the serving plate in stead!