Oliver Mark: Welcome in - Oliver Mark!
When photographers assemble their portfolio, they start to doubt, hesitate, and negotiate. That wasn’t any different with Oliver Mark. In contrast to many other creative people, however, who turn out to be half-crazy divas when you try to work with them, Oliver Mark remained firmly grounded during our cooperation: polite, calm, unpretentious, and extremely open-minded.
Let’s be honest: everybody working in advertising, every journalist, writer, art director, illustrator, or director—and thus also Oliver Mark—is a mixture of whore, artist, and craftsman. We do it for money. We research, doubt, discard. And we love our work. And we like to talk about it when somebody asks.
That’s what we did with Oliver Mark. In order to understand him, we took his work apart. And we talked to him about money, art, and photography.
What did we find? A creative spirit. An intelligent and witty conversationalist. And a photographer who always looks for the best picture, regardless of whether he photographs a dog, cat, a mausoleum in Potsdam, or a movie star. A picture that exudes truth, and warmth.
Portrait photography is an exchange: trust for trust. To take pictures like the ones Oliver Mark takes, you have to be able to open up—especially if you yourself disappear behind a big camera. Otherwise, the people in front of the camera won’t open up either.
But Oliver Mark also masters the other, the tough side of the business. That has to do with light, set-ups, experience, props, and planning. Only that mixture ensures that the resulting picture turns out as planned, and is at the same time new, never before seen, truthful.
Oliver Mark beherrscht aber auch die andere, die harte Seite des Geschäfts. Sie hat mit Licht, Aufbau, Erfahrung, Props und Planung zu tun. Erst aus dieser Mischung entsteht die Sicherheit, dass am Ende ein Bild entsteht, das so ist wie geplant und gleichzeitig neu, ungesehen, wahrhaftig
Ralf Grauel – Strategic Publishing