Rafael Pinho: Everything fits like a glove for VW
Do you know what happens when a photographer who is rooted in architecture shoots a campaign for a car company?
Rafael Pinho’s campaign for Volkswagen, commissioned by the famous agency AlmapBBDO São Paulo, won a silver medal at Cannes Lions Festival.
Taking a look at this campaign and Rafael’s photos makes you understand why quickly.
Rafael’s execution of the claim “The right size for your needs” is flawless. He integrates the four wheels so perfectly into the scenery that you have to look twice to find them.
The composition of the surroundings is so balanced and delicate that the viewer feels joy by just looking at them. If this is what silver looks like, we would like to know what you need to do to get gold?