Sander Foederer – Secrid’s Good Souls
Sander Foederer is usually known as a photographer who likes to deal with people's behavior in the public space and light studies in his projects. His image campaign for the people of the Secrid brand is therefore all the more surprising and it is definitely worth seeing.
Here, Foederer makes full use of his incredible talent and he presents the employees at their best in their respective working environments.
The pictures are bright and pleasant. Just like the employees presented, all of whom are obviously enjoying their work.
Sander Foederer has mastered the art of finding the perfect angle and the right moment. This makes his picture series look rather candid and not the least bit affected or posed.
His way of working with soft focus and depth effects creates a kind of mouse-perspective. We are right there with him in each picture and we get to know the employees.
A great work that honors the secret stars of Secrid.
Sander Foederer – Exhibition *Private life / public space*
The Dutch art gallery “Seelevel Gallery” did an exhibition about People in the public space lately and managed to get four different artists on board. One of these artists is Sander Foederer, who is, as you can see on his web space, specialized on exactly this topic.
Therefore, it is not surprising that he managed again to get a very special point of view on the faces in the public space.
This time, he was especially interested in the facial expressions of people who are listening to or watching someone during a gathering.
As is often the case with Foederer, he managed to create pictures that are quiet and intimate but nonetheless extremely expressive.
He just has a special talent for creating a certain feeling of closeness for the viewer despite the distance.
So you can very well imagine his pictures and their viewers. Funnily enough, he created a space where people meet in order to watch something: people who are watching something.
Sander Foederer – Sunseeker
If you have experienced the change between summer and winter in Germany in 2015 and wondered where autumn has been all the time, then you are qualified to write a comment on Sander Foederer’s new series “Sunseeker”.
Foederer is known for being able to catch the world around him in an extravagant way. He has a very special way to contrast people and objects with their surroundings and especially with “Sunseeker”, he created a tribute to light and shadows again.
The focus clearly lies on the sun’s effect and the shadows it throws on our everyday life or on the sunrays with which it lightens up our world. It’s a question of perspective! This perspective is what Foederer wanted to show the viewer.
Thus, we see people who flee the sun in their shadows at different places, or people who half step out of the shadows to catch the last sunrays. Their posture actually reminds the viewer of sun worshippers.
The result are definitely interesting constellations and the viewer gets an idea of how attentive Foederer must go through life in order to be able to give something so marginal such an enormous impact.
Sander Foederer – Sundial
What does reduction do? It lets you see what’s essential. Your senses are taken on a journey and you might become aware of things you had otherwise missed.
That’s what Sander Foederer thought and that is what he tried to achieve with his documentary Sundial.
We see different people in the streets of Den Haag who are taken away from their everyday lives and are newly staged and integrated into the city’s scenery.
Here, Sander’s focus is on the lighting, the pace and the natural influences surrounding those people but also on their banal reactions which become blatantly obvious in slow motion.
The city’s scenery is kept dark while the protagonists ablaze with light. It is exactly this contrast that shows what the seeing eye misses in the rush of everyday life.
The people are not moving but the life surrounding them goes on. This moment depicts them completely natural while their unbridled surroundings also take their natural course.
The result is a slightly irritating but also captivating insight into incomprehensible scenery. The documentary especially emphasizes the subtle facial expressions that create an interplay between a natural and a romanticized and transfigured image.
An interesting artistic short film that is worth letting yourself in for.
Sander Foederer: Playtime for Metro Cash & Carry Moscow
Yes, there is someone in the world who's job it is to buy cuddly toys en masse. And why not turn it into a little game while you're at it, and see how many you can get into one big arm full. The cuddlier and the bigger, the better! Hey, is this work or is this playtime? Looks like pretty much everyone shopping at Moscow's Metro Cash & Carry is having an awesome time between the aisles. Sander Foederer visited the Moscow branch of this international wholesale brand to spend a day in the lives of people who shop at Metro and see how it enables them to carry out their professions and keep everything running smoothly at work - from the nursery that needs fresh produce for their kitchen to the local mini-mart. Real reportage of real people is what tells these stories best, and Sander knows just how to bring that across.
Sander Foederer: METRO CASH & CARRY report 2nd part
Part two of Sander's trip to 5 countries for Metro Cash & Carry was to visit their branch in Paris. The self-service wholesale retailers are particularly known for the quality of their highly fresh produce. This time Sander accompanied some of Metro's customers along the way in their shopping experience, from selecting the freshest greens and vegetables to visiting their businesses where product meets end user. Sander tells us the human stories that lie behind the wholesale industry, like that of the charming grocer who knows his apples from his pears, or the gourmet chef who runs a fine restaurant down town á Paris. Alors, bon appetit!
Sander Foederer: METRO CASH & CARRY report
Dutch photographer Sander Foederer landed himself a rather nice commission when Metro Cash & Carry asked him to travel around the world for a project covering 5 countries. The international wholesale market for professionals in the hotel & catering business and independent retailers were convinced Sander was the perfect man for the job. Starting off with the Düsseldorf branch, Sander documented the Metro retail atmosphere in his natural reportage manner, showing everything from the vast impeccable stockrooms to the friendly staff giving their customers good advice or helping them choose the tastiest beer!
Sander Foederer for Erasmus University