Schall & Schnabel: Concept, object design and gifs for BMW Zukunftslichter
Schall & Schnabel have proven themselves yet again to be second to none when it comes to creative work. In the context of BMW’s exhibition “Lights of the Future”, they have created and staged an interesting exhibit.
The resulting pictures remind the viewer of looking into a well-known toy: the kaleidoscope. It seems to be indicative that the word kaleidoscope comes from the Greek and means “to see beautiful forms” and it can be interpreted as an analogy to the basic idea of BMW’s Lights of the Future.
But before we get bogged down in interpretations, it can be said that Schall & Schnabel perfectly managed to depict the alienation of typical car lights and that they skillfully implemented the exhibition’s basic idea.
The resulting photos, gifs and videos show a wonderful play of colors created by light reflections that gain a mysterious air in front of the warm blue mist.
Schall & Schnabel’s works are and will remain exciting.