Tillmann Franzen: Weleda Promotion Campaign

Weleda have always had a very conscious approach when it comes to the production of their skin care range. Jung Von Matt commissioned photographer Tillmann Franzen to shoot a campaign promoting the fact that Weleda harvest organic plants (over 300 species) on their own biodynamic farms.

An ideal brief for Franzen, who has always had an insatiable curiosity for what goes on behind the scenes. Early one morning, Franzen photographed the workers as they handpicked each calendula flower in the orange-blossom fields of their farm in Wetzgau. You can almost hear the ‘snap’ as the flower is carefully removed from its stem. The mist has not yet settled and the morning dew is still fresh in the air. Franzen’s series perfectly captures Weleda’s trademark wholesome, natural, soothing tone.