Atli Thor from Iceland uses his camera to transform the everyday into something magical. It really doesn’t matter whether he photographs models, horses, power plants, or luxury watches. Thor stages visual worlds that have their own laws and their own creative vocabulary. His surreal, fairytale motifs are often inspired by the sparse beauty of Icelandic landscapes. The result are photographs that never fail to fascinate the beholder in a magical way.

Atli Thor was born in 1975 in Reykjavík. He calls himself a hard worker who won’t stop until he’s really figured things out. The otherworldly expanses of Icelandic nature always motivate him to discover something new in a motif that has never been shown before. Atli Thor, who lives in Copenhagen, discovered his great passion photography in his late twenties, so he enrolled at The Danish School of Photography. This is how he sums up his approach to the medium:
“I’m fascinated by people, the differences between them and the similarities that make them the same, but different. Finding and discovering contrast , in all facets of life , gives me inspiration and pleasure. It is in everything we do. The differences between so many things is important to recognize, what we call ‘bad’ is just as important as the thing we call ‘good’. Without contrast we are unable to create opinions. We wouldn’t know the difference between light and dark, up’s and downs or love and hate.
We wouldn’t be able to appreciate life without appreciating death, we wouldn’t be able to define happiness without sadness. Contrast is essential to develop and to widen our understanding of all things around us.”

Naked Unnaked
On the road
Bjarki for Rolling Stone Magazine
Beautiful
Firefighters
Attic
Stallion
Tranquility
Movement
Ratan the footballer
Sammy Boy
Icelandic
Industry
Sammy loves fashion
Owner of the land
Dark Mood
Boye og Spellerberg
Little Miracles
Outdoor

By Marlene Birger - Lookbook

By Marlene Birger - Objects

The Forest

Atli Thor Alfredsson: On the road with Thor and Atli

Atli Thor Alfredsson delivers an interesting and well-executed fashion shooting that perfectly stages the model. These observing photographs, that alternate between black-and-white pictures and colored pictures, all obviously bear Alfredsson’s slightly rough but warm hallmarks. Like nobody else, this man knows how to weave a little magic into his stories and thereby to give these snapshots great space. It is fun to watch him putting his personality into his motifs and getting a little bit of Atli out of even well-known motifs and perspectives again and again. Everyone we know would take this picture series with the greatest pleasure.

Atli Thor Alfredsson: Makes the invisible moments visible for Realdania

How do you make the invisible visible? How can you defend yourself from something you can’t see? The Danish organization Realdania is seeking to answer these questions and informs people about the radioactive element radon. They managed to win over Atli Thor Alfredsson for supporting their campaign. Alfredsson is a man who likes to integrate mysticism and fantasy into his pictures. For this sensitive topic, he proves that his photography can be diverse and intelligent at the same time. Alfredsson does not use Photoshop to make the danger visible. He likes to go deeper and so he starts where fear lives. In the subconscious. It is one of the primal fears of people that death may catch up with them in their sleep. So Alfredsson depicts people who sleep peacefully and who aren’t aware of any danger. This looks like a campaign for bedlinen, but the fact that radon settles in houses with bad air gives the campaign a morbid turn. Two brilliant parties have come together to sensitize people for this difficult topic.

Atli Thor Alfredsson: Naked Unnaked

Atli Thor Alfredsson, strikes with his series “Naked/ Unnaked”. He manages to whip up pictures with his camera that graphic designers could not put together with 10 Photoshop layers. But of course, we know that the photographer does not leave anything to coincidence with such a staging. Spells and magic are just as important in the pictures of the Icelandic photographer as his love for depth and hidden secrets. This is exactly what enfolds while looking at this picture series. The half-naked dancers are wrapped in strange fabrics and wear curious accessories. Some of them seem almost demonic, while others seem more like angelic creatures. Alfredsson knows how to play with this contrast and puts a superordinate esthetic above it all. He created powerful but also slightly bizarre and clear pictures that actually leave room for your own interpretation. We wonder what this extraordinary photographer will come up with next.

Atli Thor Alfredsson - Catches a ballett of magnificent trinkets for Marlene Birger

Atli Thor Alfredsson, a northern light, shines again in his latest work for Marlene Birger’s jewelry collection. Alfredsson became a talking point by following unconventional paths. All of his works have something mystical about them and his pictures, both his minimalistic shots as well as his great scenes, bear a light glint within them which just waits to be discovered. All of this can be seen in his brief presentation of Birger’s jewelry. This spot is extraordinary. It starts with whirling shapes and glistening colors and sounds that instantly captivate the viewer. Though the spot is supposed to present Birger’s jewelry, it looks more like an impressive industrial production in the beginning. Especially the close-ups of the whirling and swinging trinkets look like cogs in a gear. Like they were small machines, each with its own purpose. But Alfredsson goes one step further than just presenting their function and makes the jewelry come to life: The viewer sees a ballet of magnificent trinkets which creates the feeling of having just witnessed something extraordinarily beautiful. An artist who is able to create such a want for more and especially a longing for the product is a real whiz.1:

Atli Thor Alfredsson: The Magician From Way Up North

Atli Thor Alfredsson from Iceland uses his camera to transform the everyday into something magical. It really doesn't matter whether he photographs models, horses, power plants, or luxury watches. Thor stages visual worlds that have their own laws and their own creative vocabulary. His surreal, fairytale motifs are often inspired by the sparse beauty of Icelandic landscapes. The result are photographs that never fail to fascinate the beholder in a magical way. Atli Thor Alfredsson was born in 1975 in Reykjavík. He calls himself a hard worker who won't stop until he's really figured things out. The otherworldly expanses of Icelandic nature always motivate him to discover something new in a motif that has never been shown before. Atli Thor, who lives in Copenhagen, discovered his great passion photography in his late twenties, so he enrolled at The Danish School of Photography. This is how he sums up his approach to the medium: "I'm fascinated by people, the differences between them and the similarities that make them the same, but different. Finding and discovering contrast, in all facets of life, gives me inspiration and pleasure. It is in everything we do. The differences between so many things is important to recognize, what we call "bad" is just as important as the thing we call "good". Without contrast we are unable to create opinions. We wouldn't know the difference between light and dark, up's and downs or love and hate. We wouldn't be able to appreciate life without appreciating death, we wouldn't be able to define happiness without sadness. Contrast is essential to develop and to widen our understanding of all things around us."