In Fredric Reshew or “Freshew”, as he also calls himself, two creative hearts are beating. As a photographer, the multi-talented Reshew with his vividly colored visuality is at home in the world of fashion, pop, and modern lifestyle. As a director, he combines his instinct for extraordinary images with profound, complex narratives. This contrast runs through his entire oeuvre. With Reshew, beauty is never superficial, and seriousness is never boring. Among the artists who admire this are Kanye West, Kim Kardashian, and bands such as Massive Attack, Bloc Party, and Daft Punk.

Fredric Reshew is a child of the dream factory Hollywood. That is where he grew up before moving to Paris, Milan, London, and New York. Like his role models, the directors Kubrick and Antonioni, who also started their careers as photographers, Reshew soon turned to the moving image. His first short film, OM, won international awards, and by now he also makes TV series. With his wife and their two children, he lives in Stockholm and Los Angeles.

Jamie
Bathtub
Sara
Felicia
Isabelle
Hair Explosion
Bombshell
Asian Girl
Satellite Helmet
Beauty Chanel
Daisy
Nails
Mystic
Hair
Tantulum
Candy
Plazza watch in Space
Strings attached
Highrize
Grand Hotel
Rock Story
Spreegirl
Beach
Swimwear and hot girls
Venus in...
Surface Girl

Red Card Trailer

Rosenberg Trailer

POP Beauty Film

ORIFLAME Commercial

Hourglass Spring/Summer

OM Trailer

Girls in bathtub

Range Rover Spot

Fredric Reshew: Everlasting glamour with intraceuticals

Fredric Reshew: Sweden Selected

Fredric Reshew: Beauty Can Be Learned

The brush in the picture is a hint already: This is not only about a finished work of art but also about the artist behind the scenes. Here, we learn that there is more to perfect photographs than just a beautiful model and a talented photographer. Who wouldn’t want to look like the beauty icon Kim Kardashian West in this picture – a soft, matte complexion, a natural but still dazzling eye make-up, glossy and full lips. Fredric Reshew’s picture is supposed to create exactly this wish in the viewer. He photographed the media celebrity in order to call attention to the art and skills of make-up artists. Everyone who is interested can learn how to do it from Kim and the famous make-up artist Mario Dedivanovic in the course of a workshop in California. Anyway, Fredric’s picture does wet the appetite and it clearly shows that beauty can be learned

Fredric Reshew: The Colorful Rebel

In Fredric Reshew or "Freshew", as he also calls himself, two creative hearts are beating. As a photographer, the multi-talented Reshew with his vividly colored visuality is at home in the world of fashion, pop, and modern lifestyle. As a director, he combines his instinct for extraordinary images with profound, complex narratives. This contrast runs through his entire oeuvre. With Reshew, beauty is never superficial, and seriousness is never boring. Among the artists who admire this are Kanye West, Kim Kardashian, and bands such as Massive Attack, Bloc Party, and Daft Punk. Fredric Reshew is a child of the dream factory Hollywood. That is where he grew up before moving to Paris, Milan, London, and New York. Like his role models, the directors Kubrick and Antonioni, who also started their careers as photographers, Reshew soon turned to the moving image. His first short film, OM, won international awards, and by now he also makes TV series. With his wife and their two children, he lives in Stockholm and Los Angeles.

Fredric Reshew: Hourglass Campaign

Fredric Reshew: Goes to disco for Oriflame

Fredric Reshew: Lip Service for Hourglass Spring Campaing

Fredric Reshew: Janice Dickinson Launch Campaign

Fredric Reshew: Shoots Kim Kardashian for Sephora

Fredric Reshew: Think Pink - CC Skye Campaign