The elegance and power of Rafael Pinho’s photographs are sometimes reminiscent of classical paintings and sometimes of masterpieces of pop culture. His feeling for composition and color as well as his brave, confident arrangements are always in the service of a clear visual idea. Among the crowd of contemporary photographers, he pursues very much his own path. In terms of aesthetics, his photographs are exceptional, perhaps even peerless.

Like his parents, Pinho, who is from Brazil, first turned to architecture, but already as a student started flirting with photography. This led to internships with photographers in São Paulo, New York and Berlin. Only a few years later, when Pinho was already working in an Icelandic architecture studio, he was overcome altogether by his love of photography. He quit his secure job, a step for which he was richly rewarded, his photographs receiving Cannes lions and having participated at the Biennales in Florence and Rome, and his outstanding work is sought after by the best agencies worldwide.

Elle Brasil
Nýtt Líf Magazine
HA magazine
Nats
Sindri
Lulu James
Sara
Choirman
Rozendaal
Eydis
Kolfinna
Takefusa
Retrostefson
Jon Gnarr
American Dream
Barcelos
Winterlong

The End - Ragnar Kjartansson

published by Hatje Cantz
Editor: Christian Schoen, CIA.IS-Center for Icelandic Art, Text by Cecilia Alemani, Markús Thór Andrésson, Adam Budak, Christian Schoen a.o.
English, 2009, 120 pages, ISBN: 978-3-7757-2333-6

Rafael Pinho: A brave new world for Nýtt Líf Magazine

Rafael Pinho: Surreal allusions to Dali for HA magazine

Brazilian fire meets Nordic esthetics. What sounds like it could melt the polar ice caps turns out to be a very stylistically confident and wonderfully creative work by Brazilian photographer Rafael Pinho. By order of HA magazine, Pinho was granted the chance to contribute a picture series to the third issue that you’d rather expect in an art magazine than in a magazine for Icelandic architecture. The pictures have a touch of Dalí in them due to their surrealist allusions and their small details. Each picture portrays its own world where, next to the often inverted perspective, the motifs themselves pose riddles. Despite the fact that the basic idea behind these pictures is one of reduction, they depict complex structures which make the viewer curious and which are fun to unravel. Rafael Pinho intertwines man and design and thereby creates new connections. Often, you get the idea only at second sight and you catch yourself enjoying the observation. The only thing that creates kind of a common thread throughout Rafael Pinho’s wonderful journey of discovery is the background colors.

Rafael Pinho: Portobello Campaign - Fine Porcelain from Brazil

When a portrait photographer is commissioned to shoot a campaign for one of Brazil’s leading porcelain manufacturers it always ends up in a surprise. In a very pleasant one, we must admit! Rafael Pinho chose to show the magicians responsible behind the beautiful items, cherished by millions of Brazilians. His photos capture the craftsmanship that helped this company to become as famous as it is today. We like it and can’t wait to see more of his work in the future.

Rafael Pinho: Power and Elegance

The elegance and power of Rafael Pinho’s photographs are sometimes reminiscent of classical paintings and sometimes of masterpieces of pop culture. His feeling for composition and color as well as his brave, confident arrangements are always in the service of a clear visual idea. Among the crowd of contemporary photographers, he pursues very much his own path. In terms of aesthetics, his photographs are exceptional, perhaps even peerless. Like his parents, Pinho, who is from Brazil, first turned to architecture, but already as a student started flirting with photography. This led to internships with photographers in São Paulo, New York and Berlin. Only a few years later, when Pinho was already working in an Icelandic architecture studio, he was overcome altogether by his love of photography. He quit his secure job, a step for which he was richly rewarded, his photographs receiving Cannes lions and having participated at the Biennales in Florence and Rome, and his outstanding work is sought after by the best agencies worldwide.

Rafael Pinho: Pedigree - A dog changes the way you think

Sexual offender or no sexual offender? Litterbug or no litterbug? In his latest campaign for Pedigree, Rafael Pinho shows us that a dog can completely change our way of thinking about people and this is also the claim of this award-winning campaign. Once again, the world-famous agency AlmapBBDO São Paulo, which decided to work with Rafael again after achieving a silver medal for a previous cooperation (for the client Volkswagen), is responsible for the clue. After this second success, we are sure that this won’t be the last time these two work together.

Rafael Pinho: Sets pianos on fire for Listahatid

Since its inception in 1970, the Reykjavík Arts Festival has invited hundreds of artists from all parts of the globe to perform or exhibit at the festival. Through this activity, the festival has helped to create a vast network of connections between national and non-national artists, it’s been a catalyst for the creation of new works and a major force in the development of cultural diversity in Iceland. Exactly this idea is at the centre of Rafael Pinho’s photos. He decided to set a piano on fire, an element appearing in many oevres mainly because of its cathartic qualities. Catharsis (from the Greek κάθαρσις katharsis meaning “purification” or “cleansing”) is the purification and purgation of emotions – especially pity and fear – through art or any extreme change in emotion that results in renewal and restoration. So…of course he was gonna set a piano on fire, what else?!

Rafael Pinho: Fine Dining for Whiskas

Once again, Rafael Pinho’s love for architecture pays off. In this campaign for Whiskas, he laid the table for man’s second-best friend, the cat. Since the feline race is well known to have royal aspirations, they should definitely not be opposed to Rafael’s way of dining. And fine dining it is! On the rooftops and above the walls of the majestic feline’s empire. These tables look so welcoming that we are sorry not to be invited for dinner. Enjoy your meal!

Rafael Pinho: Everything fits like a glove for VW

Do you know what happens when a photographer who is rooted in architecture shoots a campaign for a car company? Silver happens! Rafael Pinho’s campaign for Volkswagen, commissioned by the famous agency AlmapBBDO São Paulo, won a silver medal at Cannes Lions Festival. Taking a look at this campaign and Rafael’s photos makes you understand why quickly. Rafael’s execution of the claim “The right size for your needs” is flawless. He integrates the four wheels so perfectly into the scenery that you have to look twice to find them. The composition of the surroundings is so balanced and delicate that the viewer feels joy by just looking at them. If this is what silver looks like, we would like to know what you need to do to get gold?